The Psychology of Decision-Making: How to Make Better Choices

Nicholas P. Martino
3 min readOct 24, 2023
Photo by Florian Schmetz on Unsplash

Decision-making is an essential part of our daily lives. From choosing what to wear in the morning to deciding on a career path, we make countless decisions every day. However, not all decisions are created equal. Some decisions are more important than others, and the consequences of our choices can have a significant impact on our lives.

The Science of Decision-Making

Decision-making is a complex process that involves multiple cognitive processes. According to research, there are two primary systems involved in decision-making: the rational system and the emotional system 1. The rational system is responsible for logical thinking and analysis, while the emotional system is responsible for processing emotions and feelings.

The Role of Emotions in Decision-Making

Emotions play a crucial role in decision-making. Research has shown that emotions can influence our decisions in both positive and negative ways 2. For example, positive emotions such as happiness and excitement can lead us to make impulsive decisions that we may later regret. Negative emotions such as fear and anxiety can also impact our decision-making by causing us to avoid taking risks or making changes.

The Consequences of Poor…

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Nicholas P. Martino
Nicholas P. Martino

Written by Nicholas P. Martino

Hi, I'm Nick! I am a licensed life insurance producer, web designer, and blog writer from Massachusetts. Thanks for reading. Contact me anytime. Be cool. -NPM